Andres Iniesta is without a doubt one of the best players in the world at the moment. This latest piece from Nike showcases both his skills and the sleek new Nike CTR360 Maestri II.
Posts tagged Nike
Nike CR7 Safari Jacket
Part of the Cristiano Ronaldo CR7 Safari range, Nike have released this very unique Mercurial Safari Men’s jacket! Question is, would you actually wear it?
Be fast. Be seen in the Nike Mercurial Safari Men’s Jacket. Bold safari print is lifted from the innovative soccer cleat. Equipped with bonded seams and a packable hood, this lightweight jacket can stand up to a some harsh conditions.
Available from the Nike store.
Kobe Bryant Takes on Brazil Soccer
Back on June 28th, Kobe Bryant sent a personal message to the Brazil national team via an interactive installation on the Life Center building in Johannesburg. His message was a challenge - “Race you to 6″, titles that is!
Kobe currently stands on 5 NBA titles after his LA Lakers clinched their latest title a month ago, while Brazil currently sit on 5 World Cup wins. I guess Kobe now holds the advantage as he has another 3 chances to win before Brazil get another shot! Brazil, as reference, dropped out of this summers World Cup in South Africa at the Quarter final stage.
The message was beamed on an LED screen that allows fans to submit personal messages to inspire their favorite players and see their headline transformed into a huge player animation. At 30 stories and 138 meters high this iconic landmark is the site of Nike’s latest interactive digital communications experience.
Check out the video below for more details…..
Did Nike Curse World Cup Soccer Stars?
I was rewatched the Nike “Write the Future“ commercials today and noticed that all of the players involved actually had pretty sub-par World Cup performances. Wayne Rooney, for example, was a shadow of the player we saw at Manchester United last season, and Cristiano Ronaldo did not look very dangerous. Add to that the fact Ronaldinho didn’t even make the Brazil squad and it starts to look bleak!
So, I got searching for articles and found a really interesting one that pointed to the fact that Nike really did curse their players.
Let’s take a look at the major stars:
Didier Drogba: broke his arm, Ivory Coast eliminated
Fabio Cannavaro : captained underwhelming Italy, which was eliminated
Wayne Rooney : didn’t score, England eliminated
Franck Ribéry : French team imploded and were then eliminated
Ronaldinho : Didn’t even make the Brazilian team
Cristiano Ronaldo : scored once, Portugal eliminated
Check out the full article at First Team Football.
I wonder if this will actually affect Nike sales considering the Adidas adizero and players have been performing exceptionally (David Villa, Diego Forlan, Lionel Messi.) A few months back, I thought Nike were well ahead of Adidas in terms of market control, but it seems like the “Write the Future” campaign might backfire (I know I don’t want to be living in a trailer looking up at an opposing player celebrating on a billboard…sorry Wayne!)
