Johannesburg, June 10, 2010 – Yes you are reading the title correctly, there is now a soccer boot named after one of the most influential players of all time – Pelé. The philosophy of Pelé Sports is clear with a prime focus on a soccer player’s needs. The core of these needs is finding the balance between performance, comfort, and design, regardless of whether footballers play professionally, get together for an impromptu pick-up match, or are fashion minded fans.
The Pelé Sports 1970 FG, as the boot will be known, was released today and has been built around comfort and performance, with the aid of a network of biomechanics and podiatrists who were involved in the process of creating the best shoe for each different need. The actual design of the boot incorporates a great deal of Pelé’s recognition: 1958, 1962 and 1970 – the years Pelé won the World Cup title – are found as a detail on the boots’ cleats, while number “10″ – Pelé’s famous jersey number – is integrated into the creative graphic design on the heel instep and outsole. The result is a Futebol bonito experience that will be accessible to the most ambitious “11 v 11″ soccer players.
What you are getting with the boot is:
- A reinforced heel area for better support.
- An EVA midsole for more absorption and to prevent, among other things, problems with the Achilles heel.
- A special cleat configuration to absorb pressure better and a special cleat shape to reduce the pressure on the knee when the player pivots.
- The upper material is kangaroo leather with Dual Friction Technology for more grip on the ball.
- Dual Friction is used from the start in the processing of the leather and guarantees a long-lasting grip.
- Kangaroo leather is extremely durable and tear-resistant, and yet supple – it wraps around and hugs the individual shape of the foot perfectly. Available in black (with yellow decorative stitching), and white (with red decorative stitching).
Expect to see more about the boot in coming weeks, with its market release being immediate in Europe. Price $160.
