With World Cup fever in full flow, LIFE.com journeyed into the LIFE magazine archives and stumbled upon something of a soccer Holy Grail: unpublished pictures by photographer Art Rickerby from the 1966 Cup in England. Forty-four years later we get to venture down memory lane and take a look at the amazing unseen images.
Head over to LIFE.com to see the rest of the images.
Image above: July 30, 1966, when England won its first and, to date, only World Cup. England’s captain Bobby Moore raises the Jules Rimet Trophy at Wembley Stadium, London.


